Working together
My approach is to empower businesses to thrive through strategic development and tailored solutions. With a wealth of experience in business development and leadership coaching, the services I offer are designed to help you to embed a culture of business development in your organisation and drive sustainable growth. Below are some of the ways we can achieve this togther.
Strategy & business development planning
At the core of my services is to help professional services businesses to develop effective strategies that will drive sustainable growth. Whether it’s at a firmwide, practice or industry level, my approach combines developing a comprehensive understanding of your business goals, the internal and external challenges you face and the resources you have available, to co-create actionable plans for sustainable success.
Client experience strategy mapping & planning
Mapping the client experience, and every touchpoint within your organisation, is essential for building an effective client growth strategy. At each stage of the journey—from identifying potential new clients to pursuing, winning, and retaining them—I employ targeted tactics and strategies to boost conversion, retention, and expansion of client relationships. As part of these strategies, the role that everyone in the firm plays at each stage is critical.​
Winning new business
W​inning new business is a crucial part of the client journey and a significant expense for most professional services firms. Whether you need a review of your current proposal process—from the initial pitch to the post-pitch debrief—or targeted support on a major opportunity, I can help. Proposals and pitches are time-consuming and often require extensive input from senior talent. When responding to an RFP, it’s essential to stay aligned with the client’s priorities, show that you understand their needs, and demonstrate how you’ll meet them. Focusing on the right opportunities with the right resources is key to maximising your pipeline.
Business Development one-to-one coaching
Investing in your team’s professional growth is essential for long-term retention. Personalised one-on-one coaching provides focused, individualised guidance, allowing professionals to target specific growth areas and stay accountable to their commitments. My coaching sessions, suitable for any career stage, can be tailored as a single session or an extended program over time. Each coaching plan is designed to meet unique objectives, empowering participants to strengthen client relationships, expand internal networks, and build a sustainable work pipeline.​
Industry go-to-market approach & execution
An industry-focused go-to-market approach is both client-centric and strategic. Clients today expect not only technical expertise but also a distinctive approach that sets you apart. By demonstrating a deep understanding of their industry—and committing resources to support it—you show clients that you’re aligned with their priorities, speak their language, and deliver solutions that reflect the market in which they operate. For your business, this doesn’t require a firm-wide programme; it could start with a single industry focus, be implemented within a specific practice or region, or even guide individual BD plans.
Key client development
Protecting and nurturing your most important clients is essential for a successful growth strategy. This focus is the best starting point for any growth initiative, although it requires time, discipline, and patience.
By leveraging your insights and knowledge gained from working with clients—such as their strategies, internal dynamics, and market challenges—you are well-positioned to pinpoint opportunities for development. Expanding your services across various business areas and jurisdictions not only strengthens client relationships,, but also enhances profitability. Moreover, this approach fosters broader engagement across your firm in business development efforts.