Hello, I'm Sarah
With over 20 years of experience in business development for professional services organisations, I’ve collaborated with everyone from Big 4 and Magic Circle firms to domestic law practices and global networks. This extensive background has equipped me with a deep understanding of the unique challenges faced by professional services firms. Driven by curiosity, I take pleasure in exploring the intricacies of your business—whether it involves supporting an individual, a practice, or an entire firm. My recommendations and advice will always be customised to meet your specific needs.
In the realm of business development and marketing, I bring a wealth of experience. I've tackled everything from developing practice strategies and implementing global BD frameworks to coaching senior leadership and creating associate development programs. It’s deeply rewarding for me to leverage my insights—both successes and challenges—to craft solutions tailored to your specific needs. Whether through workshops, seminars, keynote presentations, or coaching programmes for your professionals, I aim to provide impactful support.
​
My approach is informative, engaging, and energising. I prioritise interaction and storytelling in my sessions—no endless, dense PowerPoint presentations! Instead, I focus on actionable strategies that can be readily implemented to drive meaningful change.
Additionally, I have built an extensive network of advisors, industry leaders, and commercial contacts, which you can tap into as needed.
Contact Sarah Croot
I'm always looking for new and exciting opportunities. Let's connect.